Impact
30% email open rate
grown from 7% year-on-year
Content strategy
HR / HCM
Planned, launched and grew corporate newsletter reaching 10,000 prospects and customers.
Spearheaded the new corporate newsletter for brand awareness, traffic generation and lead nurturing. I project managed it as a cross-functional initiative, coordinating efforts and gathering content from various teams, suppliers, and stakeholders including:
C-suite executives and company spokespeople
Thought leaders and subject matter experts
Design, social media, and marketing operations teams
Open rates quadrupled year-on-year from 7% to 30%.
This was achieved through A/B testing, list refinement and segmentation, data analysis and content optimisation.
Company
Leading HRTech (Brand Comms)
My Role
Brand strategy
Content strategy
Stakeholder management
Project management
See the Work
"I highly recommend Ahmed"
"Ahmed can turn his attention to pretty much any task. He has an acute focus on both the creative and data driven side of marketing. I highly recommend Ahmed who is a rare talent and will deliver success where ever he works."
CMO, Zellis
Melanie Hill
Next Project