Impact
↗40% rise in engaged web users
2x engaged sessions per user, 3x average engagement time
SEO strategy
HR / HCM
Localised SEO content programme achieved significant traffic growth and engagement in Ireland.
Planned and delivered a 12-month SEO content campaign, driving a sustained increase in brand awareness and web traffic in the Republic of Ireland.
Unique web visitors from Ireland grew from 9% to 36% of total traffic, year-on-year.
I led and coordinated a project team consisting of:
Local thought leaders and subject matter experts
Ireland-based content creators
Demand, social, and marketing operations teams
Content campaign included blogs, legislation guides, thought leadership, original research and webinars.
Company
Leading HRTech (Regional SEO)
My Role
Content strategy
Search engine optimisation (SEO)
Project management
International collaboration
See the Work
"Will deliver success"
"Ahmed can turn his attention to pretty much any task. He has an acute focus on both the creative and data driven side of marketing. I highly recommend Ahmed who is a rare talent and will deliver success where ever he works."
CMO, Zellis
Melanie Hill
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