Localised SEO content programme achieved significant traffic growth and engagement in Ireland.

Planned and delivered a 12-month SEO content campaign, driving a sustained increase in brand awareness and web traffic in the Republic of Ireland.

Unique web visitors from Ireland grew from 9% to 36% of total traffic, year-on-year.

I led and coordinated a project team consisting of:

• Local thought leaders and subject matter experts

• Ireland-based content creators

• Demand, social, and marketing operations teams

Content campaign included blogs, legislation guides, thought leadership, original research and webinars.