Innovation. Sustainability. Beauty. I created two industry-facing ad series to illustrate these core values for the Swedish manufacturer.

Each campaign had a distinct brief and set of objectives:

Teaser campaign

The goal was to build pre-release anticipation for the new Volvo 9900, without revealing it to the industry.

The ad series used coy imagery and persuasive copy to catch the interest of the commercial audience and encourage them to attend the unveiling at a major European exhibition.

Sustainability campaign

The client wanted to highlight a number of existing models in a unified campaign.

I recommended a sustainability theme to tie in with current industry concerns, designing a series of adverts promoting the quietness, low emissions and minimal impact of key models.