Impact
Strategic, targeted content
for lead generation campaigns
Content strategy
Shipping & logistics
World-class data, world-class protection: Content strategy for maritime insights technology.
Developed and pitched the campaign concept and strategy across key verticals: shipping, finance, energy and commodities, insurance and law.
Worked with Lloyd's List Intelligence teams in UK and Singapore — as well as customers in the US — to generate insights and coordinate content projects.
Managed content creators to deliver the campaign’s gated assets, including white papers, eguides and case studies, as well as sales enablement and product material.
Company
LLI (Content Strategy)
My Role
International collaboration
Stakeholder management
Content strategy
Content marketing
See the Work
"Great content that works"
"Ahmed has great stakeholder management skills, customer understanding and marketing knowledge which means he delivers great content that works. He’s a pleasure to work with and is driven and focused."
VP, Marketing & Customer Experience, Lloyd's List Intelligence
Justine Gillen
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