Impact
90 leads
in the first 6 months
Product marketing
Automotive
Elite fleet management: Personas, positioning, messaging and content strategy for automotive data solution.
This ambitious, investor-funded scale-up needed a full go-to-market strategy to reach the right decision-makers with the right messages, and bring in new business.
Market research
Conducted in-depth interviews with customers and prospects to develop persona groups.
Brand and product positioning
Recommended positioning strategy and set persona-differentiated key messages.
Content strategy
Devised an overarching theme (Elite Fleet Performance) with industry-relevant subtopics, and a multichannel strategy spanning all funnel stages, from social and blogs at awareness stage, through to eguides, maturity calculator, video case studies and sales enablement assets.
I managed the production and delivery of all assets, taking a hands-on role in writing and researching some, as well as managing freelancers as required.
Lead generation
Aligned design, web development, and digital marketing to drive campaign and content optimisation, and improve results, for example reducing cost per lead by 40%.
Content campaign delivered 90 relevant business leads (MQLs) in the first six months.
Company
Lightfoot (Product & Content)
My Role
Product marketing
Demand generation
Content strategy
See the Work
"Ahmed helped us develop a strong brand positioning and content strategy"
"He led market research to delve into the different market segments and map out target personas. He also worked with multiple stakeholders in the company to extract knowledge and insights.
Ahmed understood our business goals well and went the extra mile to provide useful advice and support. I would recommend Ahmed to any organisation looking for a fresh perspective on their brand's go-to-market strategy and execution."
Director of Growth, Lightfoot
David Nicholls
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