Impact
90 leads
delivered over 6-month campaign
Product marketing
Automotive
Elite fleet management: Personas, positioning and content strategy for automotive data solution.
Conducted in-depth persona interviews to develop product positioning and go-to-market strategy.
I then took an active role in the digital marketing content campaign, including in-campaign optimisation to improve performance and ROI, for example reducing the cost per lead by 40%.
Company
Lightfoot (Product Marketing)
My Role
Product marketing
Demand generation
Content strategy
See the Work
"Ahmed helped us develop a strong brand positioning and content strategy"
"He led market research to delve into the different market segments and map out target personas. He also worked with multiple stakeholders in the company to extract knowledge and insights.
Ahmed understood our business goals well and went the extra mile to provide useful advice and support. I would recommend Ahmed to any organisation looking for a fresh perspective on their brand's go-to-market strategy and execution."
Director of Growth, Lightfoot
David Nicholls
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