Impact
Strong brand identity
and direction for all marketing efforts.
Brand strategy
Financial services
The birth of a new brand: Creating an identity for a work management platform serving top-tier global banks.
Complete brand messaging development from scratch. I liaised with the CEO, multiple stakeholders in the US and UK, and design team to develop, refine, and finalise new:
Brand purpose
Vision
Values
Value proposition
Key messaging
Company
Cutover (Brand Strategy)
My Role
Brand and messaging strategy
Stakeholder management
International collaboration
See the Work
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