Data-enabled insurance underwriting: Highly targeted content and demand generation campaign.

Ran market analysis to recommend targeting based on the commercial goals of this data consultancy scale-up pursuing ambitious growth targets.

Developed and delivered a multichannel thought leadership content campaign targeting a selection of senior underwriters at identified organisations in the London Market, resulting in successful lead capture, nurturing, and conversion to new business.

The results drove impactful new business leads, powering their growth journey. They were successfully acquired by a Big Four consulting firm.