Impact

Engaging human stories

to highlight commercial partnerships

Product marketing

Automotive

Meet the Castrol family: Multinational video campaign showcasing branded workshop network.

Directed and produced video case studies in three languages featuring key customers, travelling to shoot on location at three European partner sites in:

  • Portugal

  • Germany

  • Poland

Also worked on creative concept and script, taking into account local considerations and individual workshop differences for a cohesive yet locally flavoured campaign.


Company

Castrol (Video Case Studies)

My Role

Localisation

International collaboration

Stakeholder management

Project management

Video production


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Copyright © Ahmed Usman, 2026

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Get in Touch

Copyright © Ahmed Usman, 2026

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Get in Touch

Copyright © Ahmed Usman, 2026

Linkedin

Get in Touch

Copyright © Ahmed Usman, 2026

Linkedin