After conducting an in-depth social media audit, I built and implemented a new strategy tied to company's desired brand positioning and commercial goals.

The social media strategy was presented in a document containing detailed research, performance and recommendations covering:

• Purpose and objectives

• Performance analytics

• Current state audit

• Competitor analysis

• Key recommendations

• Audience and persona approach

• Platform and channel strategy

• Social content strategy

• Cadence and scheduling

• Targets and measurement

The new strategy resulted in a doubling of the social media engagement rate, as more engaging and effective content drew and kept audience attention.