At this multinational SaaS company, I launched a legislation and compliance hub, writing and promoting a steady calendar of legal articles and guides.

I engaged closely with legislative experts and official sources, including parliamentary bills and regulatory guidance, to ensure highly accurate and reliable information.

The name of the game was turning the complex subject matter into easy-to-use guides and key actions for our audience. SEO and AEO were boosted by selecting topics that people were actively searching for.

To maximise relevance, I recruited key stakeholders to provide comment and tied content releases to major news events, including the Budget and the arrival of a new government.

Key areas and topics covered include:

• Existing law in different jurisdictions

• Legislative agenda and its implications for business

• Fiscal and economic developments

• Tax and financial compliance

• Senior leader and expert commentary