At the global leader in legal intelligence, I built and implemented a multichannel content strategy with the commercial goal of market repositioning.

This private equity-backed company had an ambitious growth plan to lead with data and insights. To support this, I did the following:

• Developed a comprehensive content strategy with strategic themes and topics, audience segmentation and persona-differentiated key messaging.

• Worked with senior stakeholders and internal experts across Commercial and Research orgs to validate direction and enhance credibility.

• Implemented a rolling content calendar of expert thought leadership articles, SEO/AEO content, in-depth market reports, original research, C-suite video interviews, external media and interactive case studies.

  
  

• Conducted detailed performance analysis and optimisation, taking action to ensure content strategy was driving the desired results and higher business goals.

• Launched and grew a legal industry newsletter reaching 100,000+ legal sector professionals across the globe with engaging news and thought leadership.

• Led on content creation (interviews, research, writing) – initially as the sole content producer, before recruiting and managing a content production team.