Original research and thought leadership campaign won brand awareness, quality leads, and new customers across 3 verticals.

Targeted senior HR and finance executives across three sectors with original research and thought leadership exploring pressing issues in manufacturing, financial services, and the public sector.

My key responsibilities included:

• Planning the research strategy and thought leadership content

• Managing delivery partners (research partner, copywriter and design team)

• Organising vertical PR campaigns with external agency - resulting in wide coverage in leading titles including The Engineer and Local Gov

• Working with demand and digital marketing to drive promotion, conversions and, ultimately, real revenue

• 35x ROI for the campaign