Original research and thought leadership campaign won brand awareness, quality leads, and new customers across 3 verticals.

Targeted senior HR and finance executives across three sectors with original research and thought leadership exploring pressing issues in manufacturing, financial services, and the public sector.

• Planned the research strategy and thought leadership content

• Managed delivery partners (research partner, copywriter and design team)

• Organised vertical PR campaigns with external agency - resulting in wide coverage in leading titles including The Engineer and Local Gov

• Coordinated demand and digital marketing to drive promotion, conversions and, ultimately, real revenue.