Impact
5 new customers — 35x ROI
58 MQLs and industry audience reach of 686,400 via vertical media
Demand generation
HR / HCM
Original research and thought leadership campaign won brand awareness, quality leads, and new customers across 3 verticals.
Targeted senior HR and finance executives across three sectors with original research and thought leadership exploring pressing issues in manufacturing, financial services, and the public sector.
Planned the research strategy and thought leadership content
Managed delivery partners (research partner, copywriter and design team)
Organised vertical PR campaigns with external agency - resulting in wide coverage in leading titles including The Engineer and Local Gov
Coordinated with demand and digital marketing to drive promotion, conversions and, ultimately, real revenue.
Company
Leading HRTech (Lead Gen)
My Role
Content strategy
Demand generation
Research & thought leadership
Project management
See the Work
"Creative and data-driven"
"Ahmed can turn his attention to pretty much any task. He has an acute focus on both the creative and data driven side of marketing. I highly recommend Ahmed who is a rare talent and will deliver success where ever he works."
CMO, Zellis
Melanie Hill
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