The brief was to get mclcreate noticed outside event tech publications. I delivered multiple campaigns that got them into national news and business media.

By repositioning the message from pure technical spec to higher-level business and economic themes, I elevated the mclcreate brand and created opportunities with key titles, including:

• The Times

• The Guardian

• The Sun

• Creative Review

• The Daily Record

• Event Industry News

• Meetings & Incentive Travel

• AV magazine

The raised profile helped shift the company's position from a tech provider to a strategic business partner, enabling them to expand customer relationships and win bigger projects, in line with their commercial goals.